Health startup Present Life launches Healist Advanced Naturals, a medically supported CBD variety, with a cut-through brand method that marries science and nature by Robot Food. Considering that constraints on the use of cannabidiol (the non-intoxicating part of marijuana) were raised in Europe and The United States And Canada, the CBD health sector has actually taken off. Experts are now forecasting that the international market will surpass ₤72 billion by 2026– and sales of CBD-based items in the retail sector will be a major driver of that development. As a result, the marketplace is ending up being increasingly congested and baffled, with an expansion of balms, oils, and casts in varying percentage strengths, assuring to correct any number of health issues. Present Life wanted to produce a product line that took advantage of this sector growth, however in a manner that alters the narrative around CBD products, eliminates confusion, demonstrates integrity, and makes the health advantages crystal clear to the consumer. Robot Food was approached to drill down and specify the chance, and then design a strategic response to place Healist as a benefit-focused flagship brand name with multichannel selling in mind. The resulting work has actually enabled Healist to cut through all the white noise. Customers are reassured of the premium nature of the products, and are able to navigate the range quickly to discover the best variant for their requirements. “A shift in guidelines and customer state of mind have actually fuelled a sharp growth in the CBD category, so we needed to produce a brand name with special cut-through. It was very important to eliminate the common barriers related to CBD items, construct trust and make it traditional,” says Simon Forster, executive imaginative director and creator of Robotic Food. A key part of the technique was to show the benefits to be discovered where modern science and botanical know-how fulfill, and demonstrate how that marital relationship can help customers regain balance and ‘reclaim their 100%’. To that end, the fusion message appears at every touchpoint on the consumer journey. The bespoke product packaging format makes a genuine virtue of the science and nature story and focuses on the effectiveness of the components. A lab-white ‘science’ sleeve with a diecut ‘H’ is eliminated to expose the ‘nature’ layer, featuring botanical illustrations that display active ingredients, with four colourways so consumers can rapidly differentiate the four primary advantages (calm, sleep, wellness, relief). “The ‘H’ marque catches Healist’s spirit. One pillar represents science, the other nature, while a main dot joins the two and is symbolic of equilibrium,” states Steph Oglesby, design director at Robotic Food. Robot Food has produced a brand world and intonation to support the USP and motivate trust, with messaging that includes hero statements like: “Ground-breaking science. It remains in our nature” and “Powerful natural components. Down to a science.” From packaging right through to the brand name communication technique, clinical cues, including annotation lines and botanical illustrations, create a structure that strengthens the power of nature when combined with a clinical method. “We have actually created and launched our own brand names at Robot Food, so we had the ability to identify the broader opportunity within the market,” says Forster. “Most CBD brands focus their approach on the percentage of CBD oil, or align to a specific way of life. With Healist, we put the customer initially, developing benefit-led services presented in a brand architecture that bridges science and health and wellbeing.” Michael Bryce, co-founder and international chief marketing officer, Healist, says: “Dealing with Robotic Food helped us clarify and fully understand our special market position. As an agency, the team at Robot Food constantly has front of mind commercial practicality along with strong, interesting design. The brand strategy can flex and grow as we do too.” Part of a continuous relationship with Present Life, Robotic Food will continue to support Healist with digital content development, and function as brand guardians. Released online in March, Healist plans to burglarize mainstream sellers in the US, followed by the European market based on the modifications to CBD regulations.